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How to use social media as a Café, Roastery or coffee related Buisness

Social media is for many people a gift and a curse at the same time.

We love using it, it takes a lot of work to take care of it and creating a successfull brand identity is more difficult than we might think.

Why should we use different plattforms and which ones are more important than others?

Who should be the "social media guy" and how much time should we spend minimum a day to take care of a good internet presence?

I have given a talk about exactly this topic and made a small presentation, that I have attached.

I hope you find some inspiration in this and feel free to pitch some ideas to your current employment!

If you have any questions, of course you can always ask and contact me :)

Have fun creating your own social media brand identity!

Social Media presentation
Download PDF • 6.62MB

Apps that I use and I can recommend when working with social media are:

INShot for video editing

Canva for creating posters, presentations, stories, any photo editing

Later for schedulig posts and creating a link-in-bio

VSCO for photo editing

194 views2 comments


Jun 17

I found the article on using social media for café, roastery, or coffee-related businesses quite informative and practical. It offers clear strategies on leveraging platforms like Instagram and Facebook to engage with customers effectively. The tips on showcasing products, behind-the-scenes content, and engaging with the community were particularly insightful. As a reader, I appreciated the emphasis on authenticity and consistency in branding. A social media marketing manager could benefit from these actionable insights to create compelling digital campaigns that resonate with coffee enthusiasts and drive business growth online. Overall, a valuable read for anyone in the coffee industry looking to boost their online presence.


Oct 24, 2023
I have my own chain of cafes in Toronto. Personally, I prefer to do video promotions; it helps a lot to attract new customers. I shoot several short videos, then use the best mkv to mp4 converter and upload the finished videos to my Instagram business account. I advise you to try it too.
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