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How to use social media as a Café, Roastery or coffee related Buisness

  • Writer: nicolebattefeld
    nicolebattefeld
  • Sep 26, 2023
  • 1 min read


Social media is for many people a gift and a curse at the same time.


We love using it, it takes a lot of work to take care of it and creating a successfull brand identity is more difficult than we might think.


Why should we use different plattforms and which ones are more important than others?

Who should be the "social media guy" and how much time should we spend minimum a day to take care of a good internet presence?


I have given a talk about exactly this topic and made a small presentation, that I have attached.


I hope you find some inspiration in this and feel free to pitch some ideas to your current employment!


If you have any questions, of course you can always ask and contact me :)


Have fun creating your own social media brand identity!



Apps that I use and I can recommend when working with social media are:


INShot for video editing

Canva for creating posters, presentations, stories, any photo editing

Later for schedulig posts and creating a link-in-bio

VSCO for photo editing


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The article provides insightful strategies for coffee businesses to effectively leverage social media, emphasizing the importance of authenticity and community engagement. Sharing behind-the-scenes content, customer stories, and brewing tips can create a strong connection with followers. For those interested in creating tutorials or sharing their processes, understanding how to record your screen on a Mac can be beneficial. learn more offers step-by-step instructions to assist you.

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©2025 by Nicole Battefeld-Montgomery

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